Print Advertising
Aims
The aim of all advertisers is to sell their product or service. The mark of an effective ad campaign is whether or not the target audience purchase the products or service.
Sony sold 146 million PlayStation2 consoles. Sony broke the console sales record in 2009 by selling over 50 million units in the USA.
Sony sold 146 million PlayStation2 consoles. Sony broke the console sales record in 2009 by selling over 50 million units in the USA.
Areas of Advertising
Product Advertising: seeks to sell a product or service (toothpaste, sports drinks, gardeners)
Causes Advertising: seeks to gain support for a cause (RSPCA, World Vision, Cancer Council)
Lifestyle Advertising: encourages people to change their behaviour (Quit Smoking, Think Before You Drink, Draw the Line)
Corporate Image Advertising: this type of advertising creates a positive image for a company or organisation and might not actually encourage the audience to purchase anything. However, creating a positive image will encourage the audience to see this company in a pleasing way and therefore keep them in mind for the next time they do wish to make a purchase.
Causes Advertising: seeks to gain support for a cause (RSPCA, World Vision, Cancer Council)
Lifestyle Advertising: encourages people to change their behaviour (Quit Smoking, Think Before You Drink, Draw the Line)
Corporate Image Advertising: this type of advertising creates a positive image for a company or organisation and might not actually encourage the audience to purchase anything. However, creating a positive image will encourage the audience to see this company in a pleasing way and therefore keep them in mind for the next time they do wish to make a purchase.
Activity
Look at the ads below and classify them into the areas of advertising above: